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Step 10: Regularly take time to review your goals and efforts
Step 9: PLAN each step of your development Step 8: Design each step according to 5 principles Step 7: Work hard to maintain those relationships Step 6: Look to build relationships Step 5: Use your abundant musical assets as gifts Step 4: Work hardest on creating the best art you can Step 3: Understand your art Step 2: Create something remarkable Alive and Alone - and slow |
 "a tremendous resource for any indie musician who wants to take their career to the next phase,
namely making money from their craft" - Tommy Byrnes, Sovereignty Music Services  as a download here or hard copy here. Thank you for your interest.
Intro: How did we get here?The problem of recorded music.At the end of the 20th century, recorded music sales were booming. In 1999, driven by massive global smash hits like the Backstreet Boys' Millennium and Ricky Martin, total sales volumes of music recordings in the USA peaked at 1160.6... MorePart 1: The Trouble with MusicPulling the wool over the sheep's eyesThe quick and easy metaphor that tells this story is to say that the record industry thought they were selling sheep but have been forced to realise that they were really only selling wool on four legs. The sellers of... MoreAncients, Aborigines and AfricansIn ancient and primitive societies music is a kind of cultural glue that fires up gatherings and rituals and embellishes the characters of myth and legend. It makes people throw their arms around each other and share the lurve -... MoreLet's come together and sing His praisesThe Christian Church was the first to combine music with a specific message to attract converts and keep the faithful devoted. This has gone on to become a massive music market. Gregorian chants (named after Pope Gregory I 590-604 AD)... MoreIt's not about you, it's about me ...During the Renaissance the influence of the Church declined and the feudal system saw secular power concentrated into the hands of a few noblemen. These nobles offered the people protection from ambitious neighbours, famine, and pestilence in exchange for their... MoreThanks for nothing, Anne!Mechanical reproduction of printed matter enabled mass publishing from about 1440. By the Renaissance, a single printing press could churn out 3600 pages a day. Standardised music notation towards the end of the Renaissance meant that sheets of music could... MoreEdison and Tom Anderson were blind and dumbThe combination of two technologies: music published in a standardised notation and the development of the piano during the middle of the 19th century drove the growth of New York's Tin Pan Alley. Suddenly, a market had developed for selling... MoreThe audience is listening (and buying)The widespread adoption of radio saw the beginning of broadcast propaganda, in which messages that blatantly took one side of the World War II conflict were broadcast in the direction of the other side. These messages were intended to demoralise... MoreThe technological Gypsy TapJust as recordings sales were peaking in the late 1990s, production and distribution technologies were becoming accessible to the general public. Compact ADCs, MIDI devices, sample libraries, CD burners in the home and in cheaper manufacturing plants, the hypertext transfer... MorePart 1 SummaryThe record industry is suffering because they assumed they were selling music when they were actually selling technology that was associated with music. They were not interested in developing the technology and now they can't control it. Music has always... MorePart 2: Music, huh? What is it good for?So what IS music?A digital music file is a series of encoded 1s and 0s that can be combined into an electric wave signal that can be sent to a device that pushes air around. On a physical level, music is waves of... MoreThe irrational consumerIf music is the same as bread or bacon, why do some versions of a song sell better than others? Why do pieces of plastic with U2's songs sell better than pieces of plastic imprinted with the same songs played... MoreThere's more to life than moneyHuman beings do things for three reasons: to acquire power, property or prestige. That is, to have more control over their lives, to have more stuff, or to have more people think they're cool. Any of these things can be... MorePlay it again, Sam ...Esteem is granted to particular songs for many different reasons: a poignant lyric, a catchy melody, a unique arrangement, an incredible performance, or simply because of the listener's experience at the time of hearing it. Some songs are highly esteemed... MoreCome on and love me!Esteem can attach to an act because of their reputation for a great live show; the unique qualities of their sound; their image, their multi-media output, their novelty, or their catalogue of great songs. Long careers are built on a... MoreCause it feels so empty without meRegardless of their act, esteem may attach to an artist because of their overall contribution to the culture: for example, their vocal quality, songwriting legacy, or political stance. This kind of esteem allows them increased influence through the media and... MoreThe musician's third legIf you want to walk the walk in this industry, it's not enough to stand on your own two feet - you need a third leg. Although a musician's esteem begins with their songs and performances, the highest level of... MoreIt's all for you!The most obvious and fundamental source of esteem is a musician's fans. Fans may bestow esteem on a lyric, a melody, a groove, an act's attitude, a songwriter's social commentary, sense of humour or myriad other elements. Fans' esteem is... MoreThe boys are back in townThe esteem of peers has always been highly prized by musicians. Musicians will often support each other in ways that may not directly produce income but which provide access to a broader fanbase and influential industry colleagues (see next page).... MoreLet's all pull togetherEsteem for music and musicians must also come from industry workers who are not necessarily musicians. Many of these people have played music earlier in their lives and know what it takes. An increasing number of them still perform on... MoreThe ghost in the machineFor most of the 20th century the only ways for musicians to appeal to fans were at live shows or though the media, which had limited space and were tightly controlled. New communication technologies have changed all that, allowing musicians... MorePart 2 SummaryMusic is a non-verbal code for sharing experiences, thoughts and feelings. The music industry exists to convert the value of shared musical experience into a commercial proposition. Traditional economics cannot explain the inconsistencies of the commercial value of music. When... MorePart 3: Your glorious musical futureThese things will change, can you feel it now?In the 1996 Australian Census, 4910 Australians listed "instrumental musician" or "singer" as the main job they were doing in the week before census night and 217 nominated "composer". By 2006 these figures were reduced to 29 musicians and 11... MoreIt's still a long way to the topA 2003 Australian study called Don't give up your day job found that musicians did better from their art than any other type of artist. But on average their incomes were "little different from those of all occupational groups, including... MoreIt's cheap but it's not that easyStarting with recordings in the early 1850s, music technologies worked to concentrate industrial power into the hands of ever-larger businesses, who had the financial resources to mass-market music-related product. But since MIDI the 1970s, music production technologies have worked to... MoreHow-to is the new WhatThe traditional view of a musician's work is that they write and/or perform a song and then try to sell the song and/or recording to other performers or to fans. However, Part 1 of this book is dedicated to demonstrating... More Posted by DrHuge at 4:18 PM | Comments
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The power lies in the networkGreat art is never created in isolation. It requires interaction for inspiration and cultural context. It requires materials and tools from other sources. It requires development and refinement - and a third party to answer the eternal question: "Does this... More5 principles for the digital futureThere is no sure-fire digital-media recipe for making a living as an Independent musician but these 5 principles underpin the strategy that musicians with long-term sustainable careers take: 1) Esteem. Part 2 discusses this in detail. Anyone who wants a... MoreThird legs, tentacles and trustHaving designed your music business with these 5 principles in mind, you should operate the business based on three pillars: third legs, tentacles and trust. These are the things that will help you rise above the crowd, grow your music... MoreTo thine own self be trueBeing tall doesn't make you a good basketballer. Being fast doesn't make you a good footballer. Being smart doesn't make you a good doctor. Those things help, and it's more difficult to succeed without them, but they're not enough on... MoreMusic like exerciseFor the parts of the music industry that based their business model on recording music this change has been devastating but for the parts concerned with making music it has been a bonus. More music is being written and performed... MoreConclusion: 10 Steps to your Glorious Musical FutureAppendicesAppendix 1: The Step-by-Step Music Career workshop handoutAppendix 2: The Band LifecycleAppendix 3: Resources |
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 The Genre Benders: I am leaving! I am leaving! in original CD format or download from iTunes or listen on PayPlay.fm or Go to The Genre Benders' home page for more  merchandise - support Huge's bid to create new and interesting music in new and interesting ways with new and interesting people.   Bun' Ber E Unplugged in original CD format or download from MP3tunes.com or Go to Bun' Ber E's home page for more  Bun' Ber E's debut CD
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