February 17, 2013
Step 2: Create something remarkable
Those who dream by night in the dusty recesses of their minds,
wake in the day to find that it was vanity;
but the dreamers of the day are dangerous men,
for they may act on their dreams with open eyes,
to make them possible.
- T E Lawrence
If you create something that other people think is OK then you will join the swelling ranks of people who have created something OK. There is nothing wrong with that. That's what most people do.
But if being OK isn't part of your vision then you need other people to talk about you and your work, so you must create something that is different somehow. Catchy, throwaway pop might do that for a while but will not sustain a career for long. Obscure, highly technical guitar music might change the way the instrument is played by a few but may not have sufficiently broad appeal to make you a living. Again, if that's what you want, that's OK ... just be clear about it.
In this age of almost-infinite music supply, the key to viral success is to create what politicians call "water-cooler conversation". You want people to talk to their friends about you and your music. This doesn't always have to be positive - but the stronger the effect, the better. No matter what you do, haters gonna hate ...
Say what you like about me - just spell my name right
REALITY CHECK #2: Go back to your Vision Statement. What do you want to be known for? If people are not talking about what you want them to talk about, you need to work harder on making your life's work remarkable.
So, think about
Step 2 Exercises
Think of 5 musicians who you love/admire. Make a list of their 10 songs you love most. Write down:
Think about how their careers have developed and the other things they've done - causes supported, tips and tricks shared, times you've hung out together and felt good, that sort of thing. Write down:
If you had one sentence to tell a friend how great they are - what would you say?
Exercises to take home:
Compare your reasons for making music with your Vision and with what friends and fans say. If they don't align then, sorry, but you've got competing whys and people are not getting you. Reconsider what you're doing and how you're going about it.Posted by DrHuge at February 17, 2013 10:33 AM