Longing for the day ...

What's all the fuss

You gotta laugh - well, at least, the promoters of Big Brother's current series must be laughing.

They started this season with a previously-avoided emphasis on sex in the house - deliberately choosing singles and advertising their sex appeal at every opportunity, even before the public had seen them. Now that they've lived up to the hype and broadcast housemates "getting it on" they are just living off the controversy. Worse, they are thriving on headlines about the inappropriate behaviour of 'Hotdogs' and others in behaving in a was they, if a complaint is made, could see them on a sexual assault charge.

Why does the media give this crap air? Probably because they've invested heavily in the product too, via their advertising revenue and their judgement about what's newsworthy. They don't want to appear to be backing the wrong horse. (Not that the newspapers care at the end of the day, they just wipe their hands and ask 'what's next?'.)

Still, sex sells but it's interesting to note that these episodes have not drawn ratings from the key demographic. Ratings are failing badly, apprently.

I just hope this nonsense dies the slow and painful death it deserves. Such cynical manipulation of the public is beneath contempt.