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August 2, 2010

Review of Music Xray's S2O service

I read about Music Xray's S2O service in a LinkedIn forum and thought "what a great idea" so I signed up and entered The Genre Benders' album into the system (free). The "matches" the S2O system produces are based on mathematical analysis of the songs, not human ears, so I was curious as to the results. Thought I'd share my experiences of it.

Signup and upload worked seamlessly. Great interface, simple and easy to use.

I uploaded tracks on Thursday and got my first "match" messages on Sunday, August 1 (Australian time). Not every song got matched, but 6 of 11 got between one and six "probable" matches. Here's where I'm a bit discouraged.

The album's first track, "Long for the day", is an up-tempo acoustic-jazz tribute to Independent musicians and their lot in life. It got six matches, including "Internet Radio Airplay - Reggae - 100 Spins for $35" and "Love Songs wanted for compilation project ". It is neither reggae nor a love song.

Interestingly, the album's second track "Dancing with the Stones" IS reggae-based. It also got 6 matches, including "Internet Radio Airplay - Pop - 100 Spins for $35" but did not get matched to the reggae opportunity mentioned above.

The album's Lullabye, entitled "Lullabye", got three matches, including "Seeking New Music Talent Specializing in Darker Music Genres".

And here's the kicker: my Hillbilly lovesong, "Heart's with you", got three matches, including "Seeking songs for Lucas Hoge" but when, within hours of receiving the email, I clicked on this opportunity, the page said it had expired 2 days earlier and would provide no way for me to contact the provider.

Now, I have, for some time, had a serious aversion to these "opportunity" websites, including Sonicbids and so on. I'm not challenging the authenticity of those involved in this approach the 21st century music business but, to my way of thinking, paying for a product or service is BUSINESS, but paying for an "opportunity" is gambling. I won't gamble with my music.

Elsewhere in the LinkedIn forums, Mike started an interesting discussion called "You Can’t Spell Music Business without 'Business'".

I'll post his response to my experience of Music Xray's S2O service and also want to hear about other experiences people have had with it or similar. I'm hoping that the algorithms S2O uses are being refined and will actually contribute something to the music business in future.

Please persuade me that my aversion is unjustified ...

Posted by Huge at August 2, 2010 12:57 PM | TrackBack
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