Longing for the day ...

A good digital music strategy? You bet!

Just found this Music Think Tank article via a LinkedIn discussion group. It's written by a former head of marketing (or something like that) for MySpace France. That may not sound like a great recommendation but this article is brilliant! Don;t wait for the next installment, download the pdf and read it now.

It covers all of the bases. It's brutally frank about the effectiveness of each of the sites and strategies it discusses. It contains lots of practical how-tos and really sound advice about the reasons behind each strategy. It provides real examples of how other acts have used each of these strategies. It applies all 5 of my principles, but uses different words to describe each of them.

Great stuff. I often have a question mark on the viability of the Music Think Tank stuff, but this great!!! Take in all 25 pages and get your head around them.

But just remember that this is only the online aspects - you have to integrate all of this into your total operation ...