Longing for the day ...

Another attempt to control digital rights?

Just found this article outlining a new audio file format that is supposed to replace MP3s. It essentially uses a downloaded MP3 as a Trojan Horse - ostensibly to allow users to download lyrics, artwork, etc to their player. Users are supposed to be able to control their privacy settings to restrict its activity, but I still think this is a pointless idea.

My predictions: if it's not a quantum leap in customer service it will go the way of Betmax video; if they bill it as competing with piracy, it will go the way of every other DRM initiative ...

On the other hand, if they get enough partners who like the idea and support it (I'm looking at you, iTunes) it might get up the way Blu-Ray has ...