Longing for the day ...

Seth Godin on the value of social networking

The lessons of Tila Teqila in 2 minutes …

http://www.brandinfection.com/2009/08/01/seth-godin-on-social-networking/

Great stuff and so important for indie musos to understand. Seth's talking about business, and Indies need to understand that that's what they are if they want to make a living from their music.

Takeout quotes;

"Networking is always important when it’s real and it’s always a useless distraction when it’s fake."

and

"What you need to keep track of is: are there people out there who I would go out of my way for, and who would go out of their way for me? That's what you need to keep track of and the way you get there is by going out of your way for them and by earning the privilege of one day having that connection be worthwhile."