Longing for the day ...

A great summary ...

Just found this post by Ian Rogers about how new technologies have changed the music industry. It's a fantastic summary of the impact (or not) of the new environment. Complete, thoughtful, insightful. You have to read it and understand it if you want to build a music career in the 21st century.

But it was written and delivered to a Big Music conference in Aspen. To that extent, it's pitched squarely at the Majors and their efforts and ignores its own implications for market entrants and smaller players. For example, it sets up the notion that attention scarcity is the new creator of value, but then skips right over how to overcome this (because majors have budgets to do so) and even postulates that there's a diminishing return on marketing spend (there almost certainly is, but I and all of the indies I have met, have never reached that point :-).

I've asked in the comments for some guidance on how indies might gain from this understanding, and I'll be very interested in the response (if any). I'll keep you posted.