Longing for the day ...

Why should people care??

Jim Fetzer has a unique approach to managing Indie bands ... or any band, for that matter. He has an interesting take on life. But in one of the IMC07 panels, he made the point that for all the new technology and changed environment in music and media over the past few decades, "some things in the music industry have not, and will not, change."

Specifically, he was talking about the reasons people pay attention to your band or act, and what you have to do to get noticed amid the huge volume of interesting entertainment that's available on there. He said if you can't answer one simple question, then you don't have anything to offer:

"What, apart from your music, makes people care?"

This is what I call "third leg" marketing. You need a back story, and a compelling one at that. People will understand your music better and relate to your act and your art better if they know where it's coming from. The back story gives them access to who you are and what makes you special. Understand your own back story, hone the telling of it and put it out there for fans to find.