June 21, 2007
Over Pirate Master already
When will the morons in charge of TV marketing learn? Channel Ten's new show "Pirate Master" has been promoted and hyped so much in the past few weeks that, although it starts tonight, I'm not going to watch it ... ever. I just can't stand the level of crap that's being talked about this darn show before it's even on TV ... and it looks like just another overblown "reality' show with pretty people doing mucky things - physically and philosophically.
Just as the music industry has had to learn that you can't make people buy an inferior product by hyping it beyond the pale, the TV industry will have to learn as well. In the long run, this approach just turns people off because every time they're disappointed with an over-hyped but not very good TV show (or album, or artist), the promoters lose credibility. Next time they promote a show like this, they are not believed, and the harder they promote, the more desperate they appear ...
TV shows, like bands, have to grow their audience organically by proving that they are worth people paying attention to. There's no such thing as a hyped hit any more - reality has been invited into consumers'/fans' living spaces and it will not leave.
Consumers have too many alternatives to live music and TV for the promoters to ignore this lesson ...
Bring on the footy ...Posted by Hughie at June 21, 2007 9:08 AM