Longing for the day ...
It's the music, stupid!
Search with
Archives
September 2007
August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007 December 2006 November 2006 October 2006 September 2006 August 2006 July 2006 June 2006 May 2006 April 2006 March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005 July 2005 June 2005 May 2005 April 2005 March 2005 February 2005 January 2005 December 2004 November 2004 October 2004 September 2004 August 2004 July 2004 June 2004 May 2004 April 2004 March 2004 February 2004 January 2004 December 2003
Recent Entries
Music discovery
Me in Philly! The Big Picture This space left blank ... Now in Canada Greatly relieved In Philadelphia now Nashville via LA I'm in L.A.! The slow decay of MySpace?
Links
|
April 27, 2005Interesting, Mr MurdochI notice the first move of Rupert Murdoch's "digital age" has been to appoint a former MacDonald's marketing guru, Joe Talcott, as Australia's new group marketing director. How appropriate! In the same Media liftout, News Limited advertised for an Editor for News.com.au, an "Advertising Strategy Manager' and two "Advertising Strategists". Coincidence? Or clear evidence that News thinks an online reshuffle and a marketing blitz will win them a better readership? Only time will tell. At least Mr Talcott is making some of the right noises: "A deep understanding of how consumers interact with all media" is vital to producing a better online product for News Limited - but it's also vital for an effective marketing blitz. Of course, it's also the Holy Grail for media researchers at the highest level of academe and Rupert is not famous for spending money on academic research any more than the newspaper industry is famous for paying attention to what academic research is telling us about the problems with newspapers ... That said, Talcott's claim to fame at McDonald's was the introduction of the healthier menus in response to growing public concern at the dietary quality of McDonald's fare. Perhaps he can do the same for newspapers in general and online publishing in particular ... Posted by Hughie at April 27, 2005 10:25 AMComments
In the interest of journalistic integrity, the brand is McDonald's; not MacDonald's. Posted by: Journo at June 21, 2005 5:00 PMUnlike many bloggers, I make no claims to "journalistic integrity". However, I corrected my spelling error today. Posted by: Hughie at June 21, 2005 5:27 PMPost a comment
|
Categories
Buy Huge's stuff
 Bun' Ber E Unplugged in original CD format or download from MP3tunes.com or Go to Bun' Ber E's home page for more 
merchandise - support Huge's bid to create new and interesting music in new and interesting ways with new and interesting people.  Bun' Ber E's debut CD in original CD format or one track at a time or from 
or Read some reviews or Go to Bun' Ber E's home page for more |
